NIKE - SEE THEE RISE

NIKE

The Nike “See Thee Rise” experiential program hand selected the brightest talents in junior hockey to take part in a private Nike training session with some of the greatest trainers in the industry.

Leveraging the new Hockey Canada jersey and “See Thee Rise” creative guidelines, I designed the personalized direct mail piece inviting each player to participate, as well as wrapping the bus which transported the players to the secret training location.

ILLUSTRATION

Creative Director:
Stephen Tasker