BAYER
Concept, design and illustration for Bayer's Spring 2017 direct mailer for growers across Canada.
Bayer wanted to highlight each of their fungicide products aswell as inform growers across Canada before applying them to their spring crops.
To keep these in the hands of the growers and cut through the junk mail clutter, I created full-size limited edition botanical illustrated posters of the crops they grew.
The fold out gives growers detailed information about each of Bayer’s fungicide products and warning signs about the diseases the crops could face during the spring. Once completely unfolded, the back reveals a vintage styled illustrated botanical poster with details about the crops which the fungicide can be applied.
DESIGN / ILLUSTRATION
Design Director:
Stephen Tasker