REBRAND PROPOSAL
London South Collegiate Institute turns 100 years old this fall.100 years brings a lot to celebrate. But a century of milestones is bound to leave even the proudest lion looking a bit dated. A redesign was just what South needed to roar again in 2022.
With no real consistent branding throughout, South Collegiate not only needed refreshed assets for both academic and athletic programs, they also needed a clear design system to make sense of it all.
The new look breathed new life into the aging brand and ensured it was ready for any modern-day medium - from print, to apparel, to online. South Collegiate now has all the tools they need to stay ahead of the pack for another 100 years.
DESIGN / ILLUSTRATION / BRANDING