DAMASK

REBRAND CONCEPTS

Damask is the latest development from Rosewater Estates, a subsidiary of FARHI Developments. Set to open in 2025, this elevated rental community brings modern living to Windsor’s Riverside neighbourhood — blending industrial influences with upscale finishes, expansive layouts, and smart home technology.

Looking to move away from their existing branding, Damask approached us for a visual identity that better reflected their contemporary design sensibility.

After exploring several directions, two standout concepts emerged — each offering a distinct visual interpretation of the Damask name and personality.

While the client ultimately chose a refined version of Concept 1, I felt both concepts captured something unique and were worth sharing.

DESIGN / ILLUSTRATION / BRANDING / VISUAL IDENTITY

A less obvious geometric line approach to the damask rose simplifies the shape and creates a more balanced, versatile icon. Paired with an extended sans serif wordmark and a rich distinct green and purple primary colour palette, the brand now feels more premium and mature.

Playful and bold this concept explores a rich plum colour palette mixing in pops of bright colour and vibrant floral textures. A sharpened serif wordmark mimics the thorns on a rose while a delicate single rose icon brings a soft, elegant touch.